Templates · Shop
An online store template that is quiet, minimal and made to sell
Editorial product pages with sizes and reviews, a slide-out bag, search as you type, sets and bundles, and an ingredients library. Made for skincare, beauty, candle and wellness brands. Comes in bone or clay.
Start with this template (opens in a new tab)See the live demo (opens in a new tab)
$29 a month · Skincare, beauty, candle and wellness brands selling their own products


2 designs
Pick a design.
Every word, color and photo can be changed after.

Bone

Clay
What’s inside
Built for how you work.
Made for skincare, beauty, candle and wellness brands selling their own products.
Editorial product pages
Sizes that change the price, the details, what makes it work and reviews.
A slide-out bag
The bag slides in from the side, with a free-shipping bar and suggestions to complete the ritual.
Search as you type
Products show up as soon as visitors start typing.
Sets and bundles
Group products into sets, with a was-price to show the savings.
Shop by category
Face, body, sets or categories of your own, with sorting.
An ingredients library
The story of what goes into every bottle, and what you leave out.
Policies in one place
Shipping, returns, privacy and terms on one clear page.
Payments straight to you
Shoppers pay by card, Apple Pay or Google Pay on Stripe’s secure checkout. Orders land in your account, and the money in your own Stripe account.
12 pages, ready for your words

Home

Shop

Face

A product

A set

Bag

Ingredients

Our story

FAQ

Contact

Policies

Order confirmation
(opens the demo in a new tab)Page not found (404) · View
The builder
Make it yours, step by step.
No code and no design skills. Simple steps, and your site changes in the preview as you go.

Pick your look
Bone or clay. Every look keeps your words easy to read.

Edit your home page, part by part
Open a part to change its words and photos, or switch it off. The preview jumps to the part you are working on.

Add your products
Sizes and prices, photos, what’s inside and how to use it. Each product gets its own page.

Check it and go live
A short checklist shows anything left to do before your shop goes live, with a Fix button beside each item.
- Saves as you go: Every change is saved for you.
- See it as you go: Watch your site change as you type, on a computer or phone screen.
- No fake content goes live: Sample words and photos are marked until you replace them.
- Change it any time: Edit and publish again whenever you like.
Pricing
One simple price
Hosting, security and updates included.
Included with every plan
- Hosting on fast, secure servers
- SSL, the padlock in the address bar
- Your own domain: buy one or connect yours
- Inquiries emailed to you and saved in your account
- Made for phones, tablets and computers
- Search basics: page titles, descriptions and a sitemap
- Accessible design, tested against WCAG 2.2 AA
- Google review buttons from one link
- No plugins or updates to manage
- Its own “page not found” (404) page, in the template’s look
- Cancel any time
Questions
Good questions.
How do shoppers pay?
On Stripe’s secure checkout page, by card, Apple Pay or Google Pay. You connect your own Stripe account in the builder, and the money from every order goes straight to it. We take no cut of your sales; Stripe’s usual card fees apply.
How do orders and shipping work?
Set one shipping price, and the amount over which shipping is free. Every order is emailed to you and listed in your account; mark it shipped to email the shopper their tracking number. Refunds are made in your Stripe account.
Do I need product photos?
Yes, for your store. The demo draws its products so you can picture the layout; on your store, your own product photos take their place.
Do I need to know how to design or code?
No. You fill in the builder step by step and watch your site change as you go. Every word, photo and color can be changed, and nothing needs code.
How much does it cost?
$29 a month, or $290 a year (two months free). That includes hosting, SSL, updates and your inquiry inbox. A new domain is extra if you buy one through us.
Do I pay before I start building?
Yes. You choose your plan first, and the builder opens right after checkout. Your site only goes live when you publish it, and you can cancel any time.
Can I use a domain I already own?
Yes. Connect it from your account by adding two records where your domain is registered; we check them and turn on SSL for you. Or buy a new domain right from your account.
Start with this template (opens in a new tab)See the live demo (opens in a new tab)See every template
Want it built just for you?
Tell us what you need and we design and build it for you, start to finish.