The work · Online store
Eluwa
An online store for hand-poured sculptural candles, built around shape. Products sit in collections like Abstract, Tapered, Bubbles and Bodies, with size and scent variants, back in stock alerts and a stockist page for retail partners.
The goal
Give a candle studio working out of Dakar and Atlanta a storefront that does the selling. Customers needed to browse by shape, understand size and scent, and order from anywhere in the world.
- Built for
- Found on Google
- A page and title tag for every collection, canonical URLs sitewide, and product schema carrying price, currency and availability so listings can earn rich results. Organization markup runs on every page, with WebSite search markup on the home page.
What we built
Made to do the work.
- Shape-led collections for Abstract, Tapered, Bubbles, Bodies and Pillars
- Product pages with size and scent variants, specifications and candle care notes
- Catalog filtering by product type, including Sets, Swirls and Accessories
- Back in stock signups on sold out candles
- A Stockists page listing retail partners across the USA, Nigeria and Senegal
- Contact page routing wholesale, customer service, special events and Dakar WhatsApp orders
A closer look
Inside the website.
