The work · Formalwear
Mr. Formal Wear
A website for a tuxedo and suit shop in Clifton Park, New York, with a page for each service, appointment and measurement forms, and an online store for shoes, ties and casual wear.
The goal
Give a Clifton Park tuxedo shop a site that does the explaining and gets people into the store. Visitors needed to find the right service, weigh renting against buying and request an appointment without calling first.
- Built for
- Found on Google
- A page for every service and occasion, from wedding rentals to prom to tailoring, with keyword-led URLs and page titles, a canonical URL on each page and the Clifton Park address in every footer.
What we built
Made to do the work.
- Separate pages for wedding rentals, wedding sales, prom, custom suits and tailoring
- An appointment form with an event picker for weddings, prom, rentals and custom suits
- An out of town groomsmen form for chest, waist, sleeve and shoe measurements
- An online store with cart for shoes, ties, belts, casual wear and gift certificates
- A buying versus renting comparison and a four step rental process on the wedding page
- Address, phone, email and opening hours in the footer of every page
A closer look
Inside the website.
