The work · Fine jewelry
Sarah’s Screaming
An online store for a New York fine jewelry brand. Its debut collection runs in three chapters, product pages pair the metal and stone details with a memento for each piece, and a bespoke form collects commission requests.
The goal
Give a New York fine jewelry brand a store that carries pieces priced in the thousands. Customers needed the story behind each design, the exact stones and metal, and a clear way to buy or commission one.
- Built for
- Found on Google
- Every piece has its own page, listed in the sitemap and carrying product schema with price and availability, so listings can earn rich results. Each chapter has its own URL, and titles read as the piece name and the brand.
What we built
Made to do the work.
- A storefront for a New York fine jewelry brand, priced in the thousands
- A collection page for all three chapters, and a shop grid filtered by chapter
- Product pages with Description, Details and Sarah's Memento written for each piece
- Add to cart on pieces in stock, with an Inquire link on every piece
- A bespoke request form under Tell Us Your Story, with a location question
- A stocklists page for the New York store that carries the collection
A closer look
Inside the website.
