The work · Activewear
Leap by FC
A website for a fitness and wellness brand, with a store for equipment and everyday pieces, a challenges page, a Leap Club page for in-person NYC sessions, a gated guides library and a blog sorted into Move and Eat.
The goal
Give a fitness and wellness brand one site that holds the whole offer. Move, eat and wear needed to sit together so a visitor can shop the gear, find a challenge or check the next Leap Club session in one place.
- Built for
- Found on Google
- Shop, challenges and about each carry their own title and meta description. Product pages output Product schema with price, currency and stock status. Canonical tags are in place and an XML sitemap lists the shop, blog and club pages.
What we built
Made to do the work.
- An online store selling the Leap jump rope, a 5mm mat and a kit
- Shop split into Equipment and Everyday Edit, each with its own category page
- A Leap Club page with dated Sunday sessions and RSVP through SweatPals
- A challenges page linking through to the 21-Day Jump Rope Challenge
- A guides library that takes an email before the download
- A Worklife page offering corporate movement, nutrition and community programs
A closer look
Inside the website.
